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Livemint
| 13dFor FMCG, rural markets finally deliver some cheer
India's packaged consumer goods industry experienced a significant turnaround in the March quarter, with rural demand surpassing urban markets for the first time in 15 months. The FMCG industry reported a 6.6% growth in value terms, driven by a 6.5% increase in volumes. The growth in rural areas was attributed to the popularity of larger pack sizes in the home and personal care categories. While urban markets still showed growth, it was slower than in the previous quarter. Modern trade reported strong volume growth, while traditional trade remained stable. Non-food categories outpaced the food category in terms of growth.
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