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To boost consumption in rural markets, FMCG players need to offer the right value: BCG’s Namit Puri

ThehindubusinesslineThehindubusinessline · 8m
To boost consumption in rural markets, FMCG players need to offer the right value: BCG’s Namit Puri

The FMCG industry in India has been facing challenges in terms of volume growth, particularly in rural areas. Namit Puri, Managing Director and Senior Partner at BCG India, suggests that FMCG companies should focus on offering the right value to consumers to boost volume growth. This involves sharpening consumer propositions and portfolio strategies, ensuring differentiation, and providing value compared to unorganized players. Additionally, expanding distribution is crucial for success. Puri also highlights the coexistence of sluggish growth in mass market segments and strong growth in premium segments, driven by the affluent and elite households. Finally, the quick commerce channel is expected to continue growing in importance for FMCG players.

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