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FMCG companies roll out the red carpet for kiranas amid quick commerce boom

Economic Times · 2d

Leading FMCG companies like ITC, Nestle, Coca-Cola, Tata Consumer, Dabur, and Parle are enhancing relationships with kirana stores amid quick commerce growth. They are offering premium products, higher margins, and improved trade support. This shift follows a previous focus on quick commerce channels due to market slowdowns. Companies are investing in tools and platforms to facilitate better trade operations, highlighting the significance of general trade, which still accounts for over 90% of grocery sales in India.