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Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover

Economic TimesEconomic Times · 3m
Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover

Elon Musk's social media platform X is suing a group of advertisers, claiming that a major advertiser boycott has cost the company billions of dollars in revenue and violated antitrust laws. The lawsuit, filed in a Texas federal court, targets the World Federation of Advertisers and member companies Unilever, Mars, CVS Health, and Orsted, accusing them of coordinating a pause in advertising after Musk's acquisition of Twitter. The lawsuit alleges that evidence uncovered by the US House Judiciary Committee shows that these companies organized an illegal boycott against X. This lawsuit focuses on the early days of Musk's Twitter takeover, separate from the later disputes with advertisers concerning hate speech and inappropriate content.

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