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Amazon ramps up ad spending on Elon Musk's X, WSJ reports

Economic Times · 2m

Amazon is reportedly ramping up its advertising on Elon Musk's social media platform X after previously reducing its presence due to hate speech concerns. Apple, which also halted ads on the platform, has been considering resuming its advertising. The platform, formerly Twitter, has seen a significant decline in monthly U.S. ad revenue since Musk's takeover in October 2022. Advertiser boycotts, partly due to controversial posts endorsed by Musk, threaten X's financial stability.