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D2C Snacks Brand Adukale Bags Funding To Scale Offline Outlets
Inc42
·
1y ago
Medial
D2C snacks brand Adukale has secured INR 11 crore ($1.3 million) in a pre-Series A funding round led by Force Ventures. The company plans to use the funds to invest in manufacturing, R&D, and expand its physical outlets and distribution network. Founded in 2009, Adukale sells namkeens, blended spices, and instant food items both online and through its physical stores. The Indian snacking market is projected to reach INR 95,521 crore by 2032, creating opportunities for new players in the sector.
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Related News
NuVentures backs traditional snacks brands Adukale
Entrackr
·
12m ago
Medial
Omni-channel FMCG brand Adukale has raised funds from early-stage backer NuVentures as part of its ongoing round. Earlier this year, the Bengaluru-based firm had raised Rs 11 crore in a round led by Force Ventures with participation from Aanya Ventures, Accel’s partner Subrata Mitra, among others. The ready-to-eat and ready-to-cook brand plans to scale its products and has recently opened up a new 20,000 square feet production facility on the outskirts of Bengaluru, which will increase production capacity over fourfold. Founded in 2009 by Kaushik, Adukale claims to offer over 75 products, created with natural, preservative free ingredients. The brand has established a distribution network across Karnataka having presence across super markets. Adukale also has 20 experience centres in Bengaluru and Mysuru and a growing e-commerce presence. It currently has a portfolio of around 60 products, which includes a diverse selection of masalas, chutneys, instant mixes, snacks, and sweets. NuVentures has been actively looking to back D2C brands and help them scale. It had earlier invested in skincare brand Foxtale. Its portfolio companies include Mu Sigma and Acko, PocketAces, Foxtale, Geist Beer and Third Wave Coffee, among others.
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Farmley looking to scale up offline presence
Thehindubusinessline
·
1y ago
Medial
Healthy snacking brand Farmley plans to increase its offline presence and expects it to contribute 30-40% to its overall business in the next 2-3 years. The brand, which offers a range of products including raw dry fruits, nuts, trail mixes, and natural desserts, recently raised $6.7 million in funding. With its back-end linkages to farmers and in-house production facilities, Farmley aims to expand its retail presence to 60,000-70,000 outlets, with offline channels predicted to become a significant source of revenue. The brand is capitalizing on the growing demand for guilt-free healthy snacks in India.
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Men’s fashion brand Snitch bags INR 110 Cr to sharpen offline play
Inc42
·
1y ago
Medial
Men's fashion brand Snitch has raised INR 110 Cr ($13.19 Mn) in a Series A funding round co-led by SWC Global and IvyCap Ventures. The Bengaluru-based D2C brand plans to use the investment to boost its talent and technology, as well as develop an offline retail strategy. Snitch achieved a turnover of over INR 100 Cr in FY23 and aims to achieve over 100% growth in FY24. The brand intends to open more than 100 offline stores across India within the next 4-5 years.
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Healthy snacking brand Farmley bags $40 million
Economic Times
·
2m ago
Medial
Healthy snacking brand Farmley secured $40 million in funding led by L Catterton, alongside DSG Consumer Partners. The funds will enhance operations, expand distribution in India, and boost exports. Founded in 2017, Farmley offers diverse snacks sourced from 5,000 farmers. The firm plans to grow in ecommerce and offline channels, with revenue reaching Rs 370 crore in FY25. Farmley eyes global expansion, piloting in the US, Australia, Canada, and Singapore.
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At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash
Economic Times
·
1y ago
Medial
Direct-to-consumer (D2C) brands, primarily operating online, have an opportunity to expand into offline stores despite the growth of the Indian retail market. A joint report by venture fund Accel, Fireside Ventures, and market research firm Redseer revealed that 90% of the Indian retail market will remain offline, making offline expansion an attractive prospect for D2C brands. While being online-first allows for quicker product-market fit and brand building, reaching a certain scale and brand recognition can lead to offline expansion to boost sales. Venture firms are investing in technology that enables efficient and aggressive offline expansion for online-first brands.
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Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz
Entrackr
·
1m ago
Medial
Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz Co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah offers high-fashion ethnicwear for Gen Z and millennials at accessible prices. Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore (1.52 million) in a pre-Series A funding round led by Wow! Momo founder Sagar Daryani, along with participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The proceeds will be utilized towards expanding its offline presence, scaling up direct-to-consumer (D2C) operations, and investing in brand-building, Kisah said in a press release. The Kolkata-based brand began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels. Kisah added that it has built internal systems to analyze data from its marketplace and D2C operations, which inform product design, sourcing decisions, supply chain efficiency, and marketing campaigns. The brand claims to have grown from Rs 40–45 crore to a run rate of over Rs 100 crore, with positive operating cash flow and PAT.
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Plane, three others secure early-stage funding
VCCircle
·
1y ago
Medial
Plane, an open-source project management platform, has raised $4 million in seed funding. The software start-up offers collaboration tools for teams and aims to support growing businesses. Quick service restaurant Boba Bhai has secured $1.5 million in a pre-Series A funding round, which will be used for expansion and hiring. FMCG brand Adukale has raised $1.3 million to increase its outlets and distribution network. Karban Envirotech, a manufacturer of energy-efficient electronics goods, has raised $1.07 million in seed funding. The funds will be used for talent acquisition and product development.
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Shark Tank India-Backed Snitch Raises $40 Mn to Stitch Global Dreams
StartupTalky
·
2m ago
Medial
Snitch, an Indian D2C menswear brand, raised $40 million in Series B funding led by 360 ONE Asset. The funds will expand offline stores, quick commerce, and global reach. With impressive growth and strategic partnerships, Snitch plans to enter international markets and enhance its product range. The brand, known for its trend-driven collections, aims to redefine Indian fashion with speed, scale, and customer focus. Existing investors IvyCap Ventures and SWC Global also participated in this round.
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Footwear startup Yoho bags Rs 27 crore, eyes offline and international expansion
Economic Times
·
9m ago
Medial
Indian footwear startup Yoho has secured INR 27 crore (approximately $3.6 million USD) in a funding round led by Gulf Islamic Investments. The round also saw participation from Rukam Capital, as well as angel investors such as SoftBank Investment Advisers CEO Rajeev Misra, Paytm CEO Vijay Shekhar Sharma, and Shyft founder Pankaj Chaddah. Yoho plans to use the funds to support growth initiatives, research and development, marketing efforts, recruitment, and offline expansion. The startup, which offers a range of footwear products, aims to expand its offline presence, targeting partnerships with 2,000 multi-brand outlets in tier I and II cities in India. Yoho also plans to expand internationally to markets including the Middle East, Africa, and the US.
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D2C snacking brand PatilKaki bags funding from angel investing network, others
Inc42
·
1y ago
Medial
Mumbai-based homemade snacks startup PatilKaki has secured an undisclosed amount of funding in a round led by Angel Investing Network and Cap 70 Angels. The company intends to utilize the funds to expand sales and distribution, scale operations, and enhance marketing efforts for its range of homemade Indian snacks and sweets. Founded in 2020, PatilKaki offers products such as ladoos, puranpoli, and chakli through its own website and platforms like Amazon and Meesho. The Indian ready-to-eat snack market has been witnessing significant growth, with an expected CAGR of 9.01% between 2023-2028.
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