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NuVentures backs traditional snacks brands Adukale

EntrackrEntrackr · 1y ago
NuVentures backs traditional snacks brands Adukale
Medial

Omni-channel FMCG brand Adukale has raised funds from early-stage backer NuVentures as part of its ongoing round. Earlier this year, the Bengaluru-based firm had raised Rs 11 crore in a round led by Force Ventures with participation from Aanya Ventures, Accel’s partner Subrata Mitra, among others. The ready-to-eat and ready-to-cook brand plans to scale its products and has recently opened up a new 20,000 square feet production facility on the outskirts of Bengaluru, which will increase production capacity over fourfold. Founded in 2009 by Kaushik, Adukale claims to offer over 75 products, created with natural, preservative free ingredients. The brand has established a distribution network across Karnataka having presence across super markets. Adukale also has 20 experience centres in Bengaluru and Mysuru and a growing e-commerce presence. It currently has a portfolio of around 60 products, which includes a diverse selection of masalas, chutneys, instant mixes, snacks, and sweets. NuVentures has been actively looking to back D2C brands and help them scale. It had earlier invested in skincare brand Foxtale. Its portfolio companies include Mu Sigma and Acko, PocketAces, Foxtale, Geist Beer and Third Wave Coffee, among others.

At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash

Economic TimesEconomic Times · 1y ago
At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash
Medial

Direct-to-consumer (D2C) brands, primarily operating online, have an opportunity to expand into offline stores despite the growth of the Indian retail market. A joint report by venture fund Accel, Fireside Ventures, and market research firm Redseer revealed that 90% of the Indian retail market will remain offline, making offline expansion an attractive prospect for D2C brands. While being online-first allows for quicker product-market fit and brand building, reaching a certain scale and brand recognition can lead to offline expansion to boost sales. Venture firms are investing in technology that enables efficient and aggressive offline expansion for online-first brands.

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz

EntrackrEntrackr · 2m ago
Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz
Medial

Men’s ethnicwear brand Kisah secures Rs 13 Cr to expand offline and D2C biz Co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah offers high-fashion ethnicwear for Gen Z and millennials at accessible prices. Men’s ethnicwear brand Kisah Apparels has raised Rs 13 crore (1.52 million) in a pre-Series A funding round led by Wow! Momo founder Sagar Daryani, along with participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The proceeds will be utilized towards expanding its offline presence, scaling up direct-to-consumer (D2C) operations, and investing in brand-building, Kisah said in a press release. The Kolkata-based brand began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. “E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels. Kisah added that it has built internal systems to analyze data from its marketplace and D2C operations, which inform product design, sourcing decisions, supply chain efficiency, and marketing campaigns. The brand claims to have grown from Rs 40–45 crore to a run rate of over Rs 100 crore, with positive operating cash flow and PAT.

Footwear startup Yoho bags Rs 27 crore, eyes offline and international expansion

Economic TimesEconomic Times · 10m ago
Footwear startup Yoho bags Rs 27 crore, eyes offline and international expansion
Medial

Indian footwear startup Yoho has secured INR 27 crore (approximately $3.6 million USD) in a funding round led by Gulf Islamic Investments. The round also saw participation from Rukam Capital, as well as angel investors such as SoftBank Investment Advisers CEO Rajeev Misra, Paytm CEO Vijay Shekhar Sharma, and Shyft founder Pankaj Chaddah. Yoho plans to use the funds to support growth initiatives, research and development, marketing efforts, recruitment, and offline expansion. The startup, which offers a range of footwear products, aims to expand its offline presence, targeting partnerships with 2,000 multi-brand outlets in tier I and II cities in India. Yoho also plans to expand internationally to markets including the Middle East, Africa, and the US.

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