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D2C paan brand The Betel Leaf raises $1.2 Mn in bridge round

Entrackr · 7m

The Betel Leaf, a FSSAI-certified online paan startup, has raised $1.2 million in its bridge round led by Inflection Point Ventures and Venture Catalysts. In November 2021, The Betel Leaf had raised $800,000 in seed capital led by Venture Catalysts and 100Unicorns (formerly 9Unicorns). The proceeds will be used to expand the current retail and online presence from 45 kitchens to 100 kitchens in India and overseas within the next two years. It is also developing new automation technology to enhance consistency and increase production volume and range, including innovative products like the ARID paan, a paan with 9 months Shelf life made from betel leaves. Founded in 2019 by Prem Rheja and Payal Raheja, The Betel Leaf is a D2C company that sells paan and other paan-based products online. It has its paan offerings around Fresh Pans, ARID Pans, Celebration Hamper, Betel Chocolate and Betal Leaf Tea. The startup is now looking to open its entire retail footprint with key account sign ups with Reliance Retail, Spar and many more retail chains. Currently, The Betel Leaf Co also exports across Singapore, Malaysia, Nairobi, UK and USA.