News on Medial

Consumer appliances startup EDT raises $1.4 Mn in pre-seed round led by Sauce VC

EntrackrEntrackr · 1d ago
Consumer appliances startup EDT raises $1.4 Mn in pre-seed round led by Sauce VC
Medial

EDT, a consumer appliances startup founded by Naiyya Saggi and Vyasateja Rao, has raised $1.4 million in a pre-seed funding round led by Sauce VC. The round also saw participation from Consumer Collective, Peak XV’s Spark Grant, and a group of founders, operators, and family offices. Angel investors in the round include founders and senior executives from companies such as Caratlane, Noise, Urban Company, Mokobara, Ultrahuman, Servify, Vahdam, Dixon Technologies, Cyient, Reckitt, and others. The brand has also onboarded advisors with experience across hardware, retail, and global consumer brands. The proceeds will be used to build its product pipeline, set up R&D and design processes, and hire talent across engineering, design, and manufacturing. EDT will also work with manufacturing partners in India and overseas. Founded in 2025, EDT is building a portfolio of consumer appliances across home, kitchen, and personal care categories. The startup plans to focus on product design, materials, and technology suited for modern households. Its initial products are expected to go live through preorders and waitlists between January and February 2026. Saggi, who previously founded BabyChakra and was part of the Good Glamm Group, exited her operational role last year. Rao is an industrial designer who earlier ran design studio Analogy before starting EDT. The startup plans to launch first in India and expand to markets such as the GCC and the US over time. EDT is positioning itself as a global consumer appliances brand built out of India, with a focus on everyday use cases.

Related News

Beyond Appliances raises $4 Mn in Series A round led by Fireside Ventures

EntrackrEntrackr · 4m ago
Beyond Appliances raises $4 Mn in Series A round led by Fireside Ventures
Medial

Beyond Appliances raises $4 Mn in Series A round led by Fireside Ventures Smart kitchen technology company Beyond Appliances has secured $4 million in a Series A funding round led by Fireside Ventures along with participation from Dharana Capital. Prior to this, the Bengaluru-based startup raised $2 million in its seed round led by Fireside Venture in November 2024. The fresh funds will be deployed to scale its manufacturing capabilities, Beyond Appliances said in a press release. Co-founded in 2024 by Eshwar K Vikas and Rakesh Patil, Beyond Appliances allows users to access OTT apps, music, set reminders, and create grocery lists through integrated apps. The brand’s product portfolio includes Android chimneys, plug-and-play chimneys, and smart hobs & cooktops. According to the company, it is witnessing strong repeat rates and consistent month-on-month growth, with its flagship kitchen appliance range continuing to be the primary revenue driver. The company claims to have doubled its revenues post its seed round in November 2024 and now aims to strengthen its core product categories while expanding into new appliance segments, supported by its upcoming manufacturing capacity. Beyond Appliances’ products are currently available via its D2C website, on Amazon and Flipkart, and through multiple retail outlets in Bengaluru and Hyderabad. The startup now plans to expand its retail footprint across Bengaluru, Hyderabad, Mumbai, and Delhi through partnerships with leading offline retailers and modern trade outlets. It competes with other notable players in this space such as Faber, Elica, and Hafele.

Download the medial app to read full posts, comements and news.