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Confectionery brand Oroos raises Rs 20 Cr from Fireside, SBI, others

EntrackrEntrackr · 3m ago
Confectionery brand Oroos raises Rs 20 Cr from Fireside, SBI, others
Medial

Oroos Confectionery Pvt. Ltd. has raised Rs 20 crore ($2.26 million) in funding led by Fireside Ventures, with participation from State Bank of India (SBI) and strategic angel investors. The proceeds will be used to set up a fully automated manufacturing facility in Greater Noida and build its distribution network across tier II and tier III towns. Founded in 2025 by Raje Suneet Jain and Prashant Manral, Oroos aims to build a confectionery brand focused on quality, accessibility, and pricing suited for mass-market consumers across India. It plans to target demand from non-metro regions where packaged confectionery adoption is rising. Noida-based Oroos will focus on creating a distribution network to reach general trade, modern trade, and regional retail partners. The new facility will support large-scale production and product development. The firm also plans to capture demand for packaged confectionery as consumers shift from loose, unbranded sweets to branded products. According to IMARC Group, India’s confectionery market was valued at Rs 379 billion in 2024 and is projected to reach Rs 597 billion by 2033 at a CAGR of 5.2%. North India currently contributes 32.8% of the category’s sales. Growth is expected to come from tier II and tier III markets due to urbanisation, rising income, and increased availability of packaged goods.

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Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures

EntrackrEntrackr · 1y ago
Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures
Medial

D2C haircare brand Moxie Beauty has raised Rs 17.3 crore or $2.1 million in a new round led by Fireside Ventures. The round also saw participation from a group of angel investors, including Samir Singh (ex Unilever CMO Personal Care, Chair Unilever Asia), Arjun Purkayastha, Suhasini Sampath (founder, Yoga Bar), Navin Parwal and Sangeet Agrawal (founders, Mokobara). In April last year, the Gurugram-based startup had raised $669K in its seed round from Amplify Partners, OTP Venture Partners and others. The new proceeds will be used towards product innovation and research, hiring talent, and expanding distribution channels. Launched by Nikita Khanna and Anmol Ahlawat, Moxie Beauty makes salon-quality hair care products that are tailored for Indian hair textures. Besides essentials like shampoo and conditioner, it offers leave-in products and styling products that help tackle dryness and frizz.

Shilpa Shetty-backed WickedGud raises Rs 20 Cr

EntrackrEntrackr · 1m ago
Shilpa Shetty-backed WickedGud raises Rs 20 Cr
Medial

Shilpa Shetty-backed WickedGud raises Rs 20 Cr Shilpa Shetty-backed WickedGud, a direct-to-consumer (D2C) food products brand, has raised Rs 20 crore in its latest funding round from existing investors, including Orios Venture Partners, Asiana Fund, Shilpa Shetty, and others. The round also saw participation from Shajikumar Devakar, Ajay Mehta, Sonika Ravula, and Rahul Colaco. The Mumbai-based startup had previously raised Rs 20 crore from the same investors in December last year and $250,000 in June 2023. The proceeds will be deployed to expand its presence across modern trade, general trade, and digital platforms, strengthen supply chain and backend capabilities, and accelerate innovation in high-velocity categories such as cup noodles and Korean-style spicy noodles, WickedGud said in a press release. Co-founded in 2021 by Bhuman Dani, WickedGud is a D2C startup focused on “unjunking” India, one kitchen at a time, with a range of healthy yet indulgent food products. Its offerings are made using wholesome ingredients and manufactured using innovative steaming and convection air drying (SCAD) technology. According to WickedGud, it operates in the large and highly competitive instant noodles and pasta segment, where taste, accessibility, and price sensitivity are key drivers of scale. The company’s focus on improving everyday staples through a better-for-you lens has helped it appeal to a broad consumer base without positioning itself as a niche or premium-only brand. The brand is currently available across leading online and quick-commerce platforms, including Amazon, Blinkit, Instamart, Zepto, BigBasket, and Flipkart. In addition to its digital presence, WickedGud has an offline footprint across more than 5,000 retail outlets nationwide, including over 1,500 Reliance Smart Bazaar stores and 50 DMart stores. Recently, the company launched a Rs 20 value pack of Masala Noodles for general trade, aimed at improving affordability and driving higher volumes in price-sensitive markets. It is also expanding its Korean-style noodles portfolio with new flavours, including Korean Fiery 2x Spicy, Korean Chilli Cheese, and Korean Chilli Chicken.

WorkIndia raises Rs 97 Cr in Series B led by Aavishkaar Capital

EntrackrEntrackr · 1m ago
WorkIndia raises Rs 97 Cr in Series B led by Aavishkaar Capital
Medial

WorkIndia raises Rs 97 Cr in Series B led by Aavishkaar Capital Blue and grey-collar job portal WorkIndia has raised Rs 97 crore (about $10.8 million) in a Series B funding round led by Aavishkaar Capital. Existing investor BEENEXT Capital participated with a Rs 22 crore contribution, while Aavishkaar Capital invested Rs 75 crore in the round. This is the first funding for the company in nearly 3 years since it raised $12 million in January 2023, led by SBI Holdings, Nintendo founding family and others. The proceeds will be used to strengthen WorkIndia’s technology platform, improve its employer-candidate matching systems, and expand operations into high-demand regions. The company said it also plans to invest in product innovation to support both job seekers and businesses seeking workforce solutions. Co-founded by Kunal Patil, Nilesh Dungarwal, and Moiz Arsiwala, WorkIndia is a job platform focused on blue- and grey-collar workers, offering opportunities across 50 categories including tele-calling, field sales, delivery roles, and more. According to startup data platform TheKredible, WorkIndia has raised around $30 million to date from investors such as BEENEXT, Xiaomi, SBI Holdings, Insitor, and others. BEENEXT is the largest external shareholder, holding an 11.31% stake before this round, followed by Xiaomi at 7.3%. The co-founders collectively hold a 32.1% stake in the company. For the fiscal year ended March 2025, WorkIndia posted a 25% year-on-year increase in operating revenue to Rs 78.7 crore, while narrowing its losses by 25% to Rs 23.06 crore.

Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures

EntrackrEntrackr · 12d ago
Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures
Medial

Gurugram-based clean-label snacking startup Troovy has raised $5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures. Existing investors Spring Marketing Capital and Veltis Capital also participated in the round. Earlier in May last year, Troovy raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures and others. The proceeds will be used to expand distribution across e-commerce, quick commerce, and D2C channels, launch new products across clean snacking categories, and scale the business toward the Rs 100 crore revenue mark over the next few years. Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on clean, kid-friendly snacks aimed at families. It operates in categories such as chips, puffs, cookies, sauces, spreads, and multi-millet milk mixes, positioned around the absence of refined sugar, maida, palm oil, preservatives, and artificial additives. Over the past five months, Troovy claims to have recorded 5X growth, driven by repeat consumption and increasing adoption among urban families. The brand follows a product development process that includes multiple rounds of testing before commercial launches. Troovy currently sells its products through online marketplaces and its own website, with plans to deepen penetration across digital channels. The brand is also looking to expand its portfolio using ingredients such as millets, dals, grains, nuts, and vegetables.

Hudle raises Rs 7 Cr in pre-Series A round

EntrackrEntrackr · 1y ago
Hudle raises Rs 7 Cr in pre-Series A round
Medial

Sportstech platform Hudle has raised Rs 7 crore in its pre-Series A round led by Inflection Point Ventures and Sky Impact Capital. The round also saw participation from Survam Partners and Anay Ventures. The proceeds will be used for footprint expansion, product enhancements and marketing efforts, the company said in a press release. Founded by Suhail Narain, Arjun Singh Verma and Sonam Taneja, Hudle is a sports tech platform catering to the preventive healthcare market. It helps sports and fitness enthusiasts to discover venues in their hyper local markets, book sports activities and connect with like-minded individuals to form communities. Backed by brand ambassadors like Ajinkya Rahane, Hudle claims to have facilitated over one lakh games per month across 1,300 venues in 60 cities. It has an engaged community of over five Lakh players. Last month, IPV invested in edtech startup MyCaptain in its Rs 14 crore (approximately $1.7 million) new round and fintech mobility startup Pumpumpum. Its recent investments include BonV Aero, AllTrak, and Onedioss, among others. According to data intelligence platform TheKredible, Inflection Point Ventures emerged as the most active investors in Q1 2024 with 11 investments. Blume Ventures, Venture Catalysts and Fireside Ventures were next on the list.

CURRYiT raises Rs 4.5 Cr in seed round

EntrackrEntrackr · 1y ago
CURRYiT raises Rs 4.5 Cr in seed round
Medial

Cooking paste brand CURRYiT has secured Rs 4.5 crore in a seed round co-led by RK Family Trust, Tangent Advisors, and Freeflow Ventures along with participation from Ramesh Damani, Ajaya Jain, and others. CURRYiT had previously raised $139K co-led by RPSG Capital Ventures, IIMU, and others back in 2021. The fresh proceeds will be allocated towards scaling up operations, enhancing brand marketing efforts, and strengthening their distribution channels. According to market research, the Indian ready to cook and spices market is likely to grow at a compounded annual growth (CAGR) of 15.7%. Co-founded in 2020 by Richa Sharma and Nischal Kandula, CURRYIT stamps out the challenges of chemicals, preservatives, dehydrated vegetables and palm oil. It offers a range of cooking pastes including curry pastes such as Kashmiri rogan josh, butter masala, biryani pastes, ginger garlic paste, tomato purees, instant tadka, etc. The Delhi-based company claims to have served more than 25,000 pincodes per day and witnessed over 50% M-o-M growth on Q-commerce platforms. The brand aims to quadruple its monthly revenue in the next 6 months.

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