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Condiments brand Kaatil raises seed round

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Kaatil, an Indian-chilli-focused hot condiments brand of Smerc Food & Beverages, has raised an undisclosed amount in its seed round led by Mumbai-based Prajay Advisors along with Shivaan Ghai and Romil Ratra from Mumbai’s Graviss Group. Recently, Kaatil claims to have won the Great Taste Award 2024 from the Guild of Fine Foods, U.K. The proceeds will be used to expand its product lines and presence through multiple national and international distribution channels including e-commerce marketplaces, quick commerce, and offline retail outlets. It also plans to establish an independent B2B supply arm to cater to restaurants, hotels and cafés. Founded by Sagar Merchant, Arjun Panwar, Kaatil carries a wide pipeline of products in different categories, including hot sauces, hot ketchups, and chilli oils made of Indian chillies. Kaatil is currently available on its D2C site (www.kaatil.in), Amazon, Big Basket, and Nature’s Basket and in offline stores across Mumbai, Pune and Hyderabad. The Mumbai-based brand’s products are also now available on Amazon USA and in offline stores in Canada and New Zealand.