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Condiments brand Kaatil raises seed round

EntrackrEntrackr · 1y ago
Condiments brand Kaatil raises seed round
Medial

Kaatil, an Indian-chilli-focused hot condiments brand of Smerc Food & Beverages, has raised an undisclosed amount in its seed round led by Mumbai-based Prajay Advisors along with Shivaan Ghai and Romil Ratra from Mumbai’s Graviss Group. Recently, Kaatil claims to have won the Great Taste Award 2024 from the Guild of Fine Foods, U.K. The proceeds will be used to expand its product lines and presence through multiple national and international distribution channels including e-commerce marketplaces, quick commerce, and offline retail outlets. It also plans to establish an independent B2B supply arm to cater to restaurants, hotels and cafés. Founded by Sagar Merchant, Arjun Panwar, Kaatil carries a wide pipeline of products in different categories, including hot sauces, hot ketchups, and chilli oils made of Indian chillies. Kaatil is currently available on its D2C site (www.kaatil.in), Amazon, Big Basket, and Nature’s Basket and in offline stores across Mumbai, Pune and Hyderabad. The Mumbai-based brand’s products are also now available on Amazon USA and in offline stores in Canada and New Zealand.

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Juice brand Alienkind raises $1.2 Mn in Seed round

EntrackrEntrackr · 5m ago
Juice brand Alienkind raises $1.2 Mn in Seed round
Medial

Juice brand Alienkind raises $1.2 Mn in Seed round Juice brand Alienkind has raised $1.2 million in a Seed funding round at a valuation of $10 million led by notable industry veterans, including Super.money founder Prakash Sikaria, Ravi Iyer, Arpan Sheth, and others. The proceeds will be utilized for its expansion and scale footprint across key metropolitan cities in India as part of its first phase of growth, Alienkind said in a press release. Co-founded in 2024 by Vikram Kakkireni and Abhishek Kumar, Alienkind is a next-generation juice bar that aims to empower the juice ecosystem. The brand aspires to become an extension of its consumers’ personalities, fostering a community that values authenticity and innovation. Since its launch, Alienkind states that it has quickly gained nationwide attention by redefining the Indian Quick Service Restaurant (QSR) segment with its unique value proposition, competitive pricing, and strategic brand positioning.

D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures

EntrackrEntrackr · 18d ago
D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures
Medial

D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures FarmDidi, a D2C pickle brand that empowers rural women entrepreneurs, has raised over Rs 7 crore in a seed funding round led by Samved Ventures. The round also saw participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis. The proceeds will be used to strengthen the team, invest in R&D, enhance tech-led quality systems, and expand its community of rural women entrepreneurs (“Didis”) from 2,000 to over 5,000 in the coming years. Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi enables rural women to produce homemade, chemical-free pickles and condiments at the farmgate. The firm blends traditional recipes with modern food safety protocols, ensuring clean-label products that capture the authentic taste of Indian kitchens while meeting today’s quality standards. “FarmDidi was built on the belief that the food from our grandmothers’ kitchens could also empower thousands of women. With this funding, we will strengthen our R&D, scale our women-led micro-units, and continue to give consumers access to traceable, tested, and authentic homemade food. Our vision is to make FarmDidi a household name while creating sustainable livelihoods at scale,” said Manjari Sharma, CEO of FarmDidi. FarmDidi, which appeared on Shark Tank India Season 3, secured a funding deal of Rs 1 crore from Shark Tank judges Vineeta Singh and Peyush Bansal. FarmDidi claims to have scaled rapidly, operating at an ARR of Rs 18 crore, fulfilling over 30,000 monthly orders. The company claims it is the number 1 pickle brand on Amazon in India, with 4 of the top 10 best-sellers. It competes with Mother’s Recipe and Priya Pickles and operates on a tech-enabled model involving community participation.

Khari Foods raises Rs 3 Cr in seed round

EntrackrEntrackr · 3m ago
Khari Foods raises Rs 3 Cr in seed round
Medial

Khari Foods raises Rs 3 Cr in seed round Delhi-based clean-label snacking brand Khari Foods has raised Rs 3 crore (around $350K) in a seed funding round led by Meri Punji IMF Private Limited. The proceeds will be used to enhance research and development, accelerate new product innovation, expand the team, and scale marketing and distribution operations, with a focus on tier I and tier II cities. Founded in 2022 by Yash and Sunil Bansal, Khari Foods offers a range of palm oil-free and maida-free products including Ragi Crispies, Oats Crispies, Jowar Puffs, and dates-based snacks, catering to health-conscious consumers aged 20-40 in urban and semi-urban markets. Khari Foods is on track to grow its annual revenue run rate (ARR) by 208% in FY25. The brand has remained bootstrapped and profitable since inception. The startup operates its own manufacturing facility in Haryana and maintains control over its supply chain. The funding will support the launch of new product categories and strengthen Khari Foods’ brand presence across digital and retail platforms.

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