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ANNY raises Rs 10 Cr in pre-Series A round led by Atomic Capital

EntrackrEntrackr · 4m ago
ANNY raises Rs 10 Cr in pre-Series A round led by Atomic Capital
Medial

Fashion-tech brand ANNY has raised Rs 10 crore in a pre-Series A funding round led by Atomic Capital. The proceeds will be used to expand product categories, drive innovation, enhance proprietary tech stack, hire key leadership talent, and strengthen distribution channels, ANNY said in a press release. Co-founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY is a multi-category accessible luxury fashion brand that aims to transform the way modern Indian women experience fashion. Built on a real-time, inventory-light model, it delivers globally inspired, high-quality fashion at accessible prices. With a vertically integrated supply chain and a proprietary tech stack, ANNY says that it ensures speed, efficiency, and customer delight at every step. The startup aims to become the go-to fashion destination for women across India by combining agility, innovation, and a deep understanding of style and culture. “Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become over Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, founder and CEO of ANNY. Over a year, the brand claims to have scaled 8X, driven by a vertically integrated model, trend-led design, and deep consumer insight. Now expanding into new categories, it aspires to redefine how Indian women discover and shop fashion-forward, smart, and effortlessly stylish.

Apparel brand ReplyAll raises Rs 6.8 Cr led by Sparrow Capital

EntrackrEntrackr · 10d ago
Apparel brand ReplyAll raises Rs 6.8 Cr led by Sparrow Capital
Medial

ReplyAll, a Bengaluru-based apparel brand focused on all-day clothing, has raised Rs 6.8 crore ($750K) in its first funding round led by Sparrow Capital and Antler India, with participation from Bharat Founders Fund, DeVC, and several D2C founders including Shantanu Deshpande, Revant Bhate, Ashish Goel, Sangeet Agarwal, Navin Parwal, Nikhil Bhandarkar, and Arjun Vaidya. The proceeds will be used for product development, expansion of the material and design pipeline, and scaling the brand’s presence across markets. ReplyAll intends to develop advanced technical fabrics and adaptive designs targeted at urban consumers seeking versatile clothing. Founded by Rushabh Sanghavi, ReplyAll is creating a new category it calls all-day clothing, designed for continuous use across work, movement, travel, and daily activities. The brand’s approach is based on material science, fabric engineering, and functional design aimed at India’s climate and consumer habits. As per market research, India’s apparel market was valued at $59.3 billion in 2024. Functional clothing accounts for $8.89 billion and is growing at 5–6% annually. The brand is launching with an all-day clothing line for men, built using fabrics engineered for breathability, thermoregulation, sweat resistance, and stretch. The company aims to offer clothing that works across multiple daily contexts and emphasises performance at the fibre level. ReplyAll defines its category as purpose-built apparel designed for continuous use rather than trend-driven fast fashion.

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