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boAt crosses 50 million ‘Made in India’ products mark

YourStory · 9m

Indian headphone and earphone manufacturer, boAt, has surpassed the milestone of producing 50 million 'Made in India' products. The company currently manufactures 70-75% of its audio and wearable devices domestically through its JV with Dixon Technologies. By localizing its manufacturing, boAt has been able to scale up production, reduce lead times, optimize the supply chain, and enhance product quality while reducing import dependency. The parent company, Imagine Marketing Limited, is also investing in R&D and establishing partnerships with global technology leaders to tailor products to the unique needs of the Indian market. Despite incurring losses in FY23, boAt has been profitable since its inception.