Nuuk raises $5 Mn in Series A round led by Vertex Ventures

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D2C home appliances brand Nuuk has raised $5 million (Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI. The round also saw participation from existing investor Good Capital and angel investors such as Rohit Kapoor (Swiggy), Vivek Gambhir (Boat and Godrej Consumer), Richard Rekhy (KPMG India), Suhail Sameer (BharatPe), Taru Kapoor (Tinder India & South Asia), and Deep Bajaj (Sirona Hygiene). The proceeds will be used to deepen its product portfolio across the home environment, vacuum cleaners, and meal preparation, while also expanding into smart IoT devices and other high-performance home solutions. Founded by Gazal Kalra (co-founder Rivigo) and Shalabh Gupta (Noise), Nuuk provides products in four categories: fans, vacuum cleaners, garment care, and juicers and blenders. Currently, Nuuk manufactures only 20% of its products in India, while the remaining 80% are imported from China. However, co-founder Shalabh Gupta stated that the startup aims to produce over 50% of its products in India by the end of the financial year 2025-26 (FY26). Besides its own website, Nuuk also sells its products via e-commerce marketplaces. Nuuk competes against the likes of Philips, Bajaj, Atomberg, LifeLong Group, among others.