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Blinkit Takes Off: How Zomato’s Quick Commerce Bet Delivered In FY24


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Zomato's quick-commerce platform, Blinkit, has seen significant growth and success in FY24. While Zomato's food delivery gross order value remained relatively stable, Blinkit's gross order value doubled year-on-year and achieved positive adjusted EBITDA in March 2024. The platform's revenue contribution to Zomato increased from 11% to nearly 20% in FY24. Blinkit has expanded its store network, focusing on key markets like Delhi NCR, but plans to further penetrate cities like Bengaluru and Mumbai. The platform is also expanding into new product categories and enabling direct-to-consumer brands. Despite competition, Blinkit aims to leverage Zomato's resources to fuel its growth.

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