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AstroTalk’s e-commerce vertical posts Rs 140 Cr revenue in 2025, hits Rs 200 Cr ARR

EntrackrEntrackr · 1d ago
AstroTalk’s e-commerce vertical posts Rs 140 Cr revenue in 2025, hits Rs 200 Cr ARR
Medial

AstroTalk’s e-commerce vertical posts Rs 140 Cr revenue in 2025, hits Rs 200 Cr ARR AstroTalk, an online astrology platform, has rapidly scaled its e-commerce vertical, AstroTalk Store, which generated over Rs 140 crore in revenue in 2025, according to a company statement. The Store, launched in November 2024, claims it is currently operating at an annualised run rate (ARR) of more than Rs 200 crore. According to the statement, AstroTalk Store was initially incubated with an internal investment of Rs 30 lakh to test the viability of a trust-led spiritual products business. Following early demand visibility and repeat purchases, AstroTalk infused an additional Rs 40 crore to scale inventory, strengthen supply chains, and expand product categories. During FY25, the Store processed over 1.6 million orders. At present, AstroTalk Store offers more than 300 SKUs across categories such as rudrakshas, gemstones, bracelets, idols, and ritual essentials. “The spiritual and astrology-led products market in India has always been large but extremely fragmented. Consumers were either buying from local vendors with no standardisation or from small online sellers where authenticity was questionable,” Puneet Gupta, founder and CEO of AstroTalk, said in the statement. The company plans to expand its catalogue with 500 additional products by FY27. The platform currently reports a 24% repeat rate, while nearly 50% of its future sales are expected to come from Tier II and Tier III markets. Looking ahead, AstroTalk is targeting Rs 400–500 crore in annual recurring revenue by FY27 for its e-commerce vertical. In FY25, AstroTalk’s overall revenue rose to Rs 1,176 crore from Rs 651 crore in FY24. The company is also in mid-stage talks to raise $50–100 million at a unicorn valuation, a development earlier exclusively reported by Entrackr. AstroTalk will also begin preparations to initiate its IPO process in the coming months.

AstroTalk enters the D2C vertical, targets Rs 1,250 Cr revenue in FY25

EntrackrEntrackr · 11m ago
AstroTalk enters the D2C vertical, targets Rs 1,250 Cr revenue in FY25
Medial

Online astrology consultancy platform AstroTalk has ventured into the direct-to-consumer (D2C) vertical with the launch of 'Astrotalk Store'. The vertical serves as a destination for gemstones and healing stones charged with 'positive mantras and chants' by astrologers. The collection also includes accessories designed to enhance both style and energy alignment, with categories such as Love, Money, and Evil Eye, as per the company. "We observed a significant demand from our customers for authentic remedies," explains Anmol Jain, Co-founder of AstroTalk. "This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market." Since its launch four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore, and projected to end up with an ARR of Rs 100 crore by the end of FY25, he added. In the long run, the D2C vertical is expected to contribute 25-30% of the revenue of the company while also achieving profitability. AstroTalk has also stated that its products are live on Myntra and Amazon and plans to make its products available on the quick-commerce platform Zepto soon. AstroTalk delivered impressive financial performance in FY24, with revenue from operations surging 2.3x to Rs 651.12 crore. The company’s profit also grew 11.8x year-on-year to Rs 99.99 crore. The Noida-based firm is projected to double its revenue year-on-year to approximately Rs 1,250 crore, with an operating profit of Rs 230-250 crore in the ongoing fiscal year (FY25). It claims to have over 41,000 astrologers on its platform, consulting with more than 4,50,000 daily users and over 2.5 million monthly users. According to data from TheKredible, Puneet Gupta-led AstroTalk has scooped up $34 million to date across two financing rounds. Astrotalk has no doubt been one of the outstanding startup success stories, if we go by the metrics of the firm. Even the funding they have received is more by way of growth capital than sustenance or 'survival' capital, as seen in many cases. However, one hopes that the brush with hard-nosed VCs will not force too many changes in the model, which seemed to be doing well enough on its own steam.

Daman Soni joins AstroTalk after exit from GlobalBees

EntrackrEntrackr · 10m ago
Daman Soni joins AstroTalk after exit from GlobalBees
Medial

Daman Soni joins AstroTalk after exit from GlobalBees Daman Soni, former President and Chief Business Officer of e-commerce roll-up company GlobalBees, has joined AstroTalk as CBO (e-commerce), sources familiar with the development told Entrackr. At GlobalBees, Soni played a key role in scaling the company’s business operations and driving marketing efforts for its portfolio brands. Notably, GlobalBees achieved unicorn status during his tenure. Prior to GlobalBees, Soni served as Vice President of the Growth division at boAt. He also had brief stints at WeCash, Milkbasket, and MobiKwik. According to sources, Daman Soni is overseeing AstroTalk’s e-commerce and direct-to-consumer (D2C) business. The Noida-based firm launched the Astrotalk Store late last year, offering gemstones and healing stones that astrologers charge with ‘positive mantras and chants.’ The company is now aiming to reach Rs 100 crore in annual recurring revenue (ARR) this month. Confirming the development to Entrackr, ⁠Anmol Jain, Cofounder & CBO, Astrotalk said, "We are thrilled to welcome Damandeep Singh Soni as the head of our e-commerce vertical. After building a Rs 1400+ crore ARR business in astrology consultations, our customers expressed a growing need for a trusted source for all their spiritual product purchases. With Daman’s extensive experience in scaling e-commerce businesses, we are confident and bullish about transforming this vertical into another Rs 1,000 crore ARR business in the coming years." AstroTalk, which is also planning an initial public offering in a year or two, elevated Anmol Jain to co-founder in late 2023 and appointed former Google executive Siddharth Prakash as Chief Technical Officer (CTO) in November 2023. AstroTalk saw strong growth in FY24, with revenue soaring 2.3X to Rs 651.12 crore and profit jumping 11.8X to Rs 99.99 crore. The firm aims to double revenue to Rs 1,250 crore in FY25 and targeting an operating profit of Rs 230-250 crore.

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