Daman Soni joins AstroTalk after exit from GlobalBees

Entrackr · 1m

Daman Soni joins AstroTalk after exit from GlobalBees Daman Soni, former President and Chief Business Officer of e-commerce roll-up company GlobalBees, has joined AstroTalk as CBO (e-commerce), sources familiar with the development told Entrackr. At GlobalBees, Soni played a key role in scaling the company’s business operations and driving marketing efforts for its portfolio brands. Notably, GlobalBees achieved unicorn status during his tenure. Prior to GlobalBees, Soni served as Vice President of the Growth division at boAt. He also had brief stints at WeCash, Milkbasket, and MobiKwik. According to sources, Daman Soni is overseeing AstroTalk’s e-commerce and direct-to-consumer (D2C) business. The Noida-based firm launched the Astrotalk Store late last year, offering gemstones and healing stones that astrologers charge with ‘positive mantras and chants.’ The company is now aiming to reach Rs 100 crore in annual recurring revenue (ARR) this month. Confirming the development to Entrackr, ⁠Anmol Jain, Cofounder & CBO, Astrotalk said, "We are thrilled to welcome Damandeep Singh Soni as the head of our e-commerce vertical. After building a Rs 1400+ crore ARR business in astrology consultations, our customers expressed a growing need for a trusted source for all their spiritual product purchases. With Daman’s extensive experience in scaling e-commerce businesses, we are confident and bullish about transforming this vertical into another Rs 1,000 crore ARR business in the coming years." AstroTalk, which is also planning an initial public offering in a year or two, elevated Anmol Jain to co-founder in late 2023 and appointed former Google executive Siddharth Prakash as Chief Technical Officer (CTO) in November 2023. AstroTalk saw strong growth in FY24, with revenue soaring 2.3X to Rs 651.12 crore and profit jumping 11.8X to Rs 99.99 crore. The firm aims to double revenue to Rs 1,250 crore in FY25 and targeting an operating profit of Rs 230-250 crore.