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AstroTalk enters the D2C vertical, targets Rs 1,250 Cr revenue in FY25

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AstroTalk enters the D2C vertical, targets Rs 1,250 Cr revenue in FY25

Online astrology consultancy platform AstroTalk has ventured into the direct-to-consumer (D2C) vertical with the launch of 'Astrotalk Store'. The vertical serves as a destination for gemstones and healing stones charged with 'positive mantras and chants' by astrologers. The collection also includes accessories designed to enhance both style and energy alignment, with categories such as Love, Money, and Evil Eye, as per the company. "We observed a significant demand from our customers for authentic remedies," explains Anmol Jain, Co-founder of AstroTalk. "This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market." Since its launch four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore, and projected to end up with an ARR of Rs 100 crore by the end of FY25, he added. In the long run, the D2C vertical is expected to contribute 25-30% of the revenue of the company while also achieving profitability. AstroTalk has also stated that its products are live on Myntra and Amazon and plans to make its products available on the quick-commerce platform Zepto soon. AstroTalk delivered impressive financial performance in FY24, with revenue from operations surging 2.3x to Rs 651.12 crore. The company’s profit also grew 11.8x year-on-year to Rs 99.99 crore. The Noida-based firm is projected to double its revenue year-on-year to approximately Rs 1,250 crore, with an operating profit of Rs 230-250 crore in the ongoing fiscal year (FY25). It claims to have over 41,000 astrologers on its platform, consulting with more than 4,50,000 daily users and over 2.5 million monthly users. According to data from TheKredible, Puneet Gupta-led AstroTalk has scooped up $34 million to date across two financing rounds. Astrotalk has no doubt been one of the outstanding startup success stories, if we go by the metrics of the firm. Even the funding they have received is more by way of growth capital than sustenance or 'survival' capital, as seen in many cases. However, one hopes that the brush with hard-nosed VCs will not force too many changes in the model, which seemed to be doing well enough on its own steam.

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