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Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

OmniPos vs ondc what you guys think which platform will be more feasible for businesses to sell on multiple channels? which model can have some challenges check OmniPos (link given 👇)

Zomato vs ONDC Problem- Zomato is charging high commissions from restaurants which forces them to increase the prices on the platform. End consumer has no choice since they are used to the button dabao delivery pao thing very much. Solution- order

Spotify didn’t just compete with Apple Music—it built a network effect machine. While Apple Music pays artists more per stream, Spotify dominates with 675M users vs. Apple’s 93M. Why? Spotify made music social. Every shared playlist, collab, and fr

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

For all those who are travelling via trains.. You can order food from swiggy which offer way more options from top restaurants than the existing irctc e catering, railfood etc

My Habit App is sometimes not understandable by my users as I've a little conversation with them and that's the reason early of some users left the app but they pointed well. . I'm implementing tutorials in my app to help user learn what is happenin

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses

How Reddit used Fake Users to Popularise their Site! So Reddit was launched in 2005 and initially struggled to gain popularity. To address this, Reddit's founder namely Steve Huffman and Alexis Ohanian created multiple fake accounts to stimulate ac