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Only Buziness

Business enthusiasti... • 1m

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated exposure builds brand trust and likability—even if the product isn’t initially chosen. This is why brands invest heavily in advertising across multiple channels. The more often consumers see a logo, jingle, or slogan, the more comfortable they feel with the brand. Social media posts, retargeted ads, and email campaigns all rely on this effect. It doesn’t guarantee immediate sales, but over time, familiarity can convert into loyalty and buying behavior. Follow for more Onlybuziness

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