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“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses

we don't evaluate things in isolation-we judge value by comparison rather than by an absolute standard. Why Does This Happen? 1. Relativity Bias - We compare options rather than assessing their true worth. A 1000 pen might seem expensive, but if pl

🧠 The Anchoring Effect: Why First Impressions Control Everything Everyone's trying to go viral. Let's talk about why your first 3 seconds matter more than your last 30. The Anchoring Problem In 1974, psychologists Kahneman and Tversky discovered s

Have you ever use or noticed the CONTRAST EFFECT in the market. It's a psychological phenomenon used in marketing and sales strategies to influence consumer behavior, occurs when the perception of product is influenced by the comparison to something

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

Hey Medial fam—ever wondered why we overvalue our own creations or get stuck on that first price we see? 1. 🛠️ IKEA Effect We overvalue things we’ve had a hand in building. When you assemble your own furniture, you feel proud—and you’re willing

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u