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Varun Bhambhani
•
Medial • 6h
Something worth paying attention to if you're building a product brand. Google Pomelli now lets you generate professional product photoshoots entirely with AI, lifestyle, studio, seasonal, or fully custom styles, in minutes, from a single product image. The workflow is straightforward. The feature is region-locked, so a VPN set to the US is the first step. From there, you add your website URL and Pomelli automatically extracts your brand colour scheme to ensure the generated photos stay on-brand. Upload your product images, choose your shoot style, generate 5 to 10 variations, and download directly for use in ads, listings, and social content. What's worth thinking about here isn't just the cost saving, though removing studio and photographer fees entirely is significant for early-stage brands. It's the speed of iteration. The ability to test a lifestyle aesthetic versus a studio aesthetic for the same product in the same afternoon, see how each performs in ads, and double down on what works. That feedback loop used to take weeks and significant budget to run. For solo founders and small teams, this compresses what used to be a multi-week creative production cycle into a single sitting. The broader question this raises: as AI-generated product imagery becomes the norm, what actually differentiates a brand's visual identity? Is it the product itself, the styling choices, the consistency, or something else entirely? You can also follow my journey here: Instagram: https://www.instagram.com/varun_bhambhani/ YouTube: https://www.youtube.com/@GeeksGrow?sub_confirmation=1
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