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reena rawal

Building the most ac... • 9h

Our team travelled hundreds of kilometres to retailers, trekked trailheads and village lanes, and collected documented, signed demand (photos + LOIs). The result: • Total validated demand: 3,34,000 × 1L bottles (yearly) — plus additional demand for 250 ml & 500 ml SKUs. • Documentation: photos, signed LOIs and retailer commitments for yearly supply. • What this proves: retailers are ready to buy — this is commercial demand, not just interest. Where we collected demand - Dharamshala · McLeodganj · Triund · Kareri Lake · Indrahar Pass · Bir Billing · Palampur · Baijnath · Barot · Dehra · Nurpur · Kangra Fort · Dhauladhar range · Kotla & nearby hamlets . Unit economics: CP- 7-8 SP- 10-11 Contribution: ₹3 / bottle (~27% GM) profit realised - 12/15% Projected first-year revenue : • ~₹36.7 lakh (3,34,000 × ₹11) — this is with partial geography and without institutional/HORECA/bulk channels. What this means (simple): • Demand is proven — the market will buy. • The next challenge is execution

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