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Aditya Arora
•
Faad Network • 4h
Meet the woman who built ₹100 Cr ARR in just 36 months. 1) Parul Gulati was a successful TV actress, but she observed a deep pain point: The Indian hair extension market was fragmented, unorganised, and lacked quality. 🎬 2) She decided to pivot from being the "face" to building a "Category King"- a quality-first, ethical hair extension brand for Bharat. 🧵 3) She spent 18 months in deep R&D, working with small-scale artisans and ethically sourcing raw hair from South Indian temples, ensuring premium, tangle-free quality. 🙏 4) In 2017, she bootstrapped NishHair, offering the first range of clip-in, temporary hair extensions specifically designed for Indian hair textures and styles. 💇♀️ 5) While competitors burned cash on Meta ads, Parul leveraged her existing 500,000+ social media following to achieve a zero-CAC customer acquisition model. ✅ 6) She maintained a strict Unit Economics discipline, ensuring profitability from her very first year of operation, a rarity in the hyper-competitive D2C fashion space. 🏛️ 7) The strategy worked: By 2024, Nish Hair had served over 1,50,000 customers and crossed a staggering ₹100 Crore in Annual Recurring Revenue (ARR). 📈 8) Her pitch on Shark Tank India in 2023, where she secured ₹1 Crore for 2% equity from Amit Jain, valued Nish Hair at an impressive ₹50 Crore at that time. 🦈 9) As of 2026, NishHair is expanding its product line into hair care and accessories, aiming to build a full-stack beauty ecosystem and achieve a ₹500 Crore valuation by 2027. 💰 ➡️ Parul Gulati proved that a superior product, authentic community, and relentless focus on profitability can build an empire. Sit back and admire the transition from screen to institutional powerhouse. 🙏
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