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Ahemad Raza

Senior Graphic Desig... • 21d

Clear Briefs Save More Than Time Earlier, I used to start work even when the brief wasn’t clear. “Samajh jaayega.” “Client bata dega.” “It’s fine, I’ll manage.” It’s never fine. Unclear briefs don’t save time. They steal it — slowly. You design. Client imagines something else. Revisions start. Confidence drops. Now I pause and ask questions before opening the file. If clarity is missing, I wait. Good design starts with clear thinking. Not fast execution. Have you faced this too?

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