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AKHIL MISHRA

Helping businesses g... • 21h

India just sent a loud signal to the global market 🇮🇳 Optimism is back. According to BCG: • 61% of Indian consumers expect sustained economic growth • ~60% households plan to increase spending in the next 6 months • Net optimism: +27% (global average is -12%) But the real shift isn’t spending. It’s how people decide what to buy. India now leads the world in GenAI-driven shopping: • 62% already use GenAI • 64% rely on AI for brand & product decisions This changes everything for marketers. People aren’t searching anymore. They’re asking. Which means the old playbook breaks here 👇 SEO alone is no longer enough. We’re moving from: SEO → AEO (Answer Engine Optimization) AI doesn’t rank pages. AI gives answers. If your content isn’t: – structured – comparison-ready – FAQ-driven – trustworthy You won’t exist inside AI responses — even if you rank #1 on Google. Another uncomfortable truth: 57% Indians say they’re open to new brands. But 84% still buy familiar ones. Inertia isn’t broken by ads or discounts. It’s broken by better answers. Final reality check: 8/10 Indians care about sustainability. Only 9–15% will pay extra for it. Values matter. But clarity, pricing, and trust decide. Bottom line: India is optimistic. India is AI-first. India is ready to spend. If your content is still written only for search engines — you’re invisible where decisions now happen. Real question: Is your brand SEO-ready… or AEO-ready? #AI #GenAI #AEO #SEO #DigitalMarketing #ConsumerBehavior #FutureOfSearch #MarketingStrategy #AIinMarketing #BrandDiscovery #IndiaGrowth #AITrends #SearchEvolution #ContentStrategy #MarketingInsights

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