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Harsh Dwivedi

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Medial • 2m

There's only one major difference right now between SEO and AEO. SEO was simple: one good page, strong domain authority, the right keywords and backlinks, and you’d rank. You could basically brute-force your way to the top with one great piece of content. AEO is much different. You can’t just have one page, you need surface area. Mentions on X, Reddit, YouTube videos, Medium blogs, etc. LLMs don’t pick one page to show, they pull from dozens of sources and summarise them before recommending an answer. If you can’t dominate the narrative across platforms, you won’t show up in answers.

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