SEO is a long - Term Game! It's the harsh reality!. But avoiding it because it does not give quick results will end up in huge blunder over the upcoming years. In my personal opinion, Companies who are not investing in SEO because it does not give quick results, has no future vision for their company. They have no idea that whether their company will exist for next 5 years. And second point to be addressed is Backlinks. You know most of the SEO executives job is the most demanding job in digital marketing?. Don't get excited. Even though the job name is SEO executive, Your primary and only Job will be getting backlinks for the company. Any companies who are seeing this, Backlinks only works for short term results. Kindly stop making more and more backlinks. Because most of your backlinks will be low quality backlinks, which will end up in penalty to your website in near future. Backlinks are gem only if used it correctly - A small rant of a SEO professional.
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