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Mehul Fanawala
•

The Clueless Company • 1d

“We are running a campaign.” Cool. So I asked a simple question. How many leads are you contacting every day? Silence. Okay, then how many leads have you reached out to so far? More silence. That is when it hit me. There is no data. At all. No list of prospects contacted. No record of emails sent. No idea who was reached, when, or how many times. We love saying “data is the new oil.” But in reality, there is not even a drop in the tank. Here is the real problem this creates. Today, you cannot measure performance. Tomorrow, you cannot improve anything. And next month, you will end up contacting the same prospects again without even knowing it. That is not a campaign. That is guesswork dressed up as effort. The saddest part? The team is working hard. But hard work without data just burns time, money, and credibility. If you cannot answer these basic questions: Who did we contact? When did we contact them? What was the response? What is the next follow-up? Then you are not doing outreach. You are just sending emails and hoping something sticks. Campaigns do not fail because of bad messaging. They fail because nobody bothered to track the basics. If this feels uncomfortably familiar, good. That discomfort is your sign to fix it now.

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Something strange is happening. Founders are showing up on Google. Every day. Without writing a word. No agency. No ghostwriter. No content grind. Just Codestam. Feeding the algorithm while they build in silence. It’s not magic. It’s the future.