Back
Mehul Fanawala
•
The Clueless Company • 22d
“We are running a campaign.” Cool. So I asked a simple question. How many leads are you contacting every day? Silence. Okay, then how many leads have you reached out to so far? More silence. That is when it hit me. There is no data. At all. No list of prospects contacted. No record of emails sent. No idea who was reached, when, or how many times. We love saying “data is the new oil.” But in reality, there is not even a drop in the tank. Here is the real problem this creates. Today, you cannot measure performance. Tomorrow, you cannot improve anything. And next month, you will end up contacting the same prospects again without even knowing it. That is not a campaign. That is guesswork dressed up as effort. The saddest part? The team is working hard. But hard work without data just burns time, money, and credibility. If you cannot answer these basic questions: Who did we contact? When did we contact them? What was the response? What is the next follow-up? Then you are not doing outreach. You are just sending emails and hoping something sticks. Campaigns do not fail because of bad messaging. They fail because nobody bothered to track the basics. If this feels uncomfortably familiar, good. That discomfort is your sign to fix it now.
More like this
Recommendations from Medial
Rajan Paswan
Building for idea gu... • 1y
McDonald's "No Vote, No Choice" Campaign in 2019 In the run-up to the 2019 Indian General Elections, McDonald's India, in collaboration with the DDB Mudra Group, launched an innovative campaign titled "No Vote, No Choice." Campaign Concept: The cor
See More
Rohith R
I help businesses to... • 10m
Duolingo's 'Death of the Owl' Campaign is the most riskiest campaign in recent times. Here is the short overview of what's the campaign is about, Duolingo announced that their OWL mascot is hitted to d*ad by a tesla cyber truck. So they encouraged
See More
Codestam Technologies
We make automations ... • 6m
Something strange is happening. Founders are showing up on Google. Every day. Without writing a word. No agency. No ghostwriter. No content grind. Just Codestam. Feeding the algorithm while they build in silence. It’s not magic. It’s the future.
Mother Sovrano
Your unseen need, me... • 5d
If you cannot name the customers you DO NOT want, you do not have a brand. You have a vending machine. True strategy is exclusionary. It is the art of saying "No" to money that does not fit your mission. The moment you try to be for everyone, you b
See More
Download the medial app to read full posts, comements and news.