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Hitanshu Jha
Sugar Free Flavorful... • 2d
These days I am spending a lot of time checking numbers and costs. Not because I love maths but because the price of MilkyWiz must be right. If I price it too high, people won’t buy, if I price it too low, I won’t survive. So I started studying big brands in the health drink space. Most big brands earn only about 20-30% profit after expenses Their gross margin is usually around 40-55%, they make money mainly when they sell in big volume If even they work in tight margins, a new founder like me has to be careful with every rupee. I want MilkyWiz to be affordable for people, but also sustainable for me to keep building. Not cheap. Not overpriced. Just fair. What do you think is the right way for a new brand to price products lower to attract customers, or fair to build trust long term?
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