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Anshu Katheria

Founder/CEO - Suprem... • 21d

Service Businesses Are Built on One Thing: CERTAINTY People overcomplicate service businesses. They think it’s about expertise, branding, testimonials, and funnels. To be clear, all of that matters . A LOT. But it’s not the core. At its heart, a service business is about taking uncertainty off the client’s plate. A trainer isn’t selling workouts. He’s removing the uncertainty of whether you’ll ever hit your dream physique. A legal firm isn’t selling paperwork. They’re removing the uncertainty of getting screwed in a contract or court. A marketer isn’t selling ads. They’re removing the uncertainty of whether the product will actually sell. The moment you become the person who can say: “Don’t worry. I’ve got this.” your value multiplies. People don’t pay for effort. They pay for CERTAINTY OF OUTCOME. Want to scale a service business? Start removing more variables from the client’s world. The more uncertainty you eliminate, the more indispensable you become.

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