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Aditya Patel
Marketing brands lik... • 3d
Meta’s Andromeda update broke most D2C ad accounts. What used to work: product first, problem next, CTA in the first 3 seconds; now just burns spend. Brands kept scaling spend. Meta moved the goalposts. Here’s what actually changed: - Narrow targeting = useless - Salesy openers = penalized - Product intros = ignored Andromeda rewards - emotion > explanation - curiosity > clarity - native content > ad-looking content We tested 180+ video ads across 9 brands in the last 60 days. The best performers had one thing in common: Hooks that didn’t feel like hooks. Here are 7 hook types still working right now: 1/ Scam Hook “I thought this was a scam… turns out I was wrong.” 2/ Investment Hook “I wasted ₹20,000 trying every option before this.” 3/ POV + Hate Hook “POV: you hate how bloated you feel after every meal.” 4/ Give Me Time Hook “Give me 10 seconds—I’ll prove it’s worth it.” 5/ Founder Hook “I built this after 3 failed attempts.” 6/ FOMO Hook “Why did no one tell me this?” 7/ Emotional Hook “I actually cried when I saw this.” CTR > 1.2% Hook rate > 30% Average watch time up 25% That’s not “creative luck.” That’s structure. Want the full strategy? Comment Andromeda and I’ll send you the full guide. It's built for your media and creative teams to execute this next week. No fluff. Just what scales now.
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