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Pulakit Bararia
Founder Snippetz Lab... • 2d
I’ve always admired Zoho. Not just for its products , but for what it represents. A global SaaS giant built not from Silicon Valley or Bengaluru, but from a tiny village in Tamil Nadu. No investors or IPO chase. In a world obsessed with exits and valuations, Zoho felt like a reminder that India can build on its own terms But over time, I noticed something strange. Whenever I heard people recommending Zoho, they rarely said , “Use it because it’s amazing.” They said , “Use it because it’s Indian.” And that’s when it hit me. Has nationalism become Zoho’s biggest strength , or its biggest shield? Yes, I want to support Indian products. Yes, I want India to win. But I refuse to suffer through clunky interfaces and 2005-era workflows just to prove I’m patriotic. Using software shouldn’t feel like paying taxes. And it’s not just Zoho. We’ve seen this nationalist guilt-tripping before: Use Koo because it’s Indian. → Everyone downloaded it and then quietly crawled back to Twitter. Use Arattai instead of WhatsApp. → Sure, until people realized there’s no proper encryption. Nationalism won’t protect my chats from breaches. Chingari® is India’s TikTok. → Only until users remembered TikTok was, you know… actually fun to use. Patriotism might get you downloads. But it won’t save you from uninstalls. And Zoho, of all companies, shouldn’t have to hide behind the flag. It’s capable of so much more. It’s already proven India can build powerful products. Now it needs to prove India can build beautiful ones. Because real pride isn’t saying “I use it because it’s Indian.” Real pride is saying “Damn , this is Indian? And it’s better than the rest!” So no, I’m not anti-Zoho. I’m pro-Zoho-evolution. Stop selling patriotism. Start selling perfection.
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