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Pulakit Bararia
Founder Snippetz Lab...ย โขย 5m
Iโve always admired Zoho. Not just for its products , but for what it represents. A global SaaS giant built not from Silicon Valley or Bengaluru, but from a tiny village in Tamil Nadu. No investors or IPO chase. In a world obsessed with exits and valuations, Zoho felt like a reminder that India can build on its own terms But over time, I noticed something strange. Whenever I heard people recommending Zoho, they rarely said , โUse it because itโs amazing.โ They said , โUse it because itโs Indian.โ And thatโs when it hit me. Has nationalism become Zohoโs biggest strength , or its biggest shield? Yes, I want to support Indian products. Yes, I want India to win. But I refuse to suffer through clunky interfaces and 2005-era workflows just to prove Iโm patriotic. Using software shouldnโt feel like paying taxes. And itโs not just Zoho. Weโve seen this nationalist guilt-tripping before: Use Koo because itโs Indian. โ Everyone downloaded it and then quietly crawled back to Twitter. Use Arattai instead of WhatsApp. โ Sure, until people realized thereโs no proper encryption. Nationalism wonโt protect my chats from breaches. Chingariยฎ is Indiaโs TikTok. โ Only until users remembered TikTok was, you knowโฆ actually fun to use. Patriotism might get you downloads. But it wonโt save you from uninstalls. And Zoho, of all companies, shouldnโt have to hide behind the flag. Itโs capable of so much more. Itโs already proven India can build powerful products. Now it needs to prove India can build beautiful ones. Because real pride isnโt saying โI use it because itโs Indian.โ Real pride is saying โDamn , this is Indian? And itโs better than the rest!โ So no, Iโm not anti-Zoho. Iโm pro-Zoho-evolution. Stop selling patriotism. Start selling perfection.
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