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Makarand Mohite
Brand Designer • 2m
Mercedes-Benz runs on WordPress. Surprised? One of the world’s most luxurious car brands, with billions in revenue, has a website built on WordPress. Sounds funny, right? But there’s deep strategy behind it. Two lessons every Businessman should learn from this: 1️⃣ Resource Allocation: Mercedes doesn’t spend millions on making its website flashy, because that’s not where decisions happen. Their focus (and budget) goes into product design, experience centers, and physical brand storytelling. 2️⃣ Understanding the Target Market: Their buyers aren’t scrolling the website to decide whether to buy a Mercedes. They’ve already made that decision emotionally, long before they land there. The website simply acts as a confirmation of trust, not persuasion. It’s a reminder that good branding isn’t about spending more. It’s about knowing where to spend and who you’re really speaking to.
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Sairaj Kadam
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Buy this, it’s high quality” is the dumbest pitch. People buy emotionally for utility, not specs. Everyone has a car, but not everyone buys a Rolls or Mercedes. Why? Quality isn’t the driver. It’s what it does for them. Sell outcomes, not adjectives.
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