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google is telling us how to do SEO in the AI era. read the full report here: https://developers.google.com/search/blog/2025/05/succeeding-in-ai-search

Every decade, a new platform changes how billions of people spend their time online. In the early 2000s, the Web became the default platform. Search engines (Google, Yahoo) organized content, and ads (AdSense, Display) monetized it. Then came the M

Google Search is slipping. Apple says fewer people use Safari to search. Users are switching to ChatGPT and Perplexity instead. The AI search war has started and Google is playing defense.

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Will SEO Dead in 2026? For years, SEO meant one thing- rank on Google and win. That era is over. Getting found is no longer the goal. It's the entry fee. Most businesses are stuck in the Google Trap fighting for rankings while customers are decid

The era of horizontal networks are over. The last one was TikTok almost a decade ago, which is no more in India. No more billion users with ad monetisation. But vertical apps with smaller audiences, with more focused monetisation rather than ads.

Some search users are seeing a blue tick next to businesses that Google thinks are genuine.

What is Google AI Overview? How is it Ruling the Search Game? Google AI is the Gen AI engine of Google. It’s the snippet packed with data that comes up whenever a user posts a search query online. As the Google AI overviews appear before the links c

As the technology is evolving and the more the online less the real connection, are the youth becoming lonely and are in search of happiness ? Is the mental strength decreasing?

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