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Anshu Katheria

Founder/CEO - Suprem... ‱ 1m

People say the first step is the hardest. It’s not. The first step is just the most uncertain. You’re walking into uncharted ground - you don’t know what’ll click, what’ll fail, or whether the advice you’ve heard is even relevant to your journey. At that stage, it’s all guesses. The real shift happens after you see progress. Once you land that first client, raise that first round, close that first sale - you know what it actually took. You’ve seen the path work once, so the next time, you’re not fumbling in the dark anymore. Things become predictable: what customers want, what investors ask, what ads resonate, what offers convert. That doesn’t mean the same playbook will always work - sometimes what got you here won’t get you further. But the uncertainty is gone. Now you’re solving with data, not gambling with guesses. So no, the first step isn’t the hardest. It’s just the foggiest.

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