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Nitin Pratap Singh
Campayn • 2m
What we do at Campayn.in after a brand Come to us. AI as the matchmaker for finding the perfect creator in minutes, not months. For too long, creator matching felt like matchmaking by spreadsheet with long outreach, guesswork, and awkward “fit” conversations. So we built something better : an AI-first stack that scores creators on signals that actually move business and watch-through, audience overlap, repeat performance, then runs dozens of micro-activations in parallel. The result? Faster launches, less waste, and campaigns that scale with predictability. What this looks like in practice: Discovery in minutes: automated scoring replaces weeks of outreach. 30-minute pilots: brief → onboard → live, in half an hour. Pay-for-outcome: creators get a fair flat fee + performance bonus tied to tracked actions (views, swipes, clicks). Scale without risk: instead of one big bet, run 20 micro-tests across niches and double down on winners. If you run a campaign, here’s a simple playbook to start: Define target action : what exact behavior matters like click, sign-up, app install. Score creators by signals: engagement quality, niche overlap and performance history. Activate at scale: brief one modular creative kit, let creators localize, and run 20 micro-tests. Pay for outcome: combine a modest flat fee + performance bonus tied to tracked KPI. Matching isn’t romance, it’s engineering. The brands that win will be those that build the signal stack and trust the data. - If like our idea of Campayn please upvote it https://medial.app/idea/campayn-50270f2c4714d
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