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Makarand Mohite
Hey I am on Medial • 16h
Most designers focus so much on making things "look good" that they forget the real question: Does it work? Branding is not just about aesthetics, it is about building systems that solve business problems. When you design a logo, don’t stop at the mark. Ask yourself: How will it scale across digital and print? Does it adapt to light and dark backgrounds? Can it work in motion, on packaging, or as a favicon? Does it still communicate when reduced to its simplest form? Answering these moves you from junior execution to strategic thinking. Clients pay for strategy, not only pretty things. If you found this helpful, check this out https://www.behance.net/gallery/233003449/Airvian
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