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VCGuy
Believe me, it’s not... • 16h
Indians spend ₹50,000+ crores on snacks every year. But 90% of that goes to fried, oily, unhealthy options. In '15, Aditya Sanghavi noticed this while stuck at his bank desk and started Snackible. Came across their ₹50 chips + dip pack. Very Unique packaging at an affordable price - The business has grown almost 500x in the last 12 months on QCOM alone ⤵️ Snackible started as a 'Whatsapp side-hustle'. A Google Sheet where customers would pick snacks, and Aditya would pack & deliver based on their selection. Between '16-'19, they iterated like crazy and eventually focused on familiar Indian flavours with a healthy twist – ragi chips, baked bhujia, quinoa puffs. Taste > Health Positioning - ⤷ They don’t preach health. They position as 'better-for-you' snacks while keeping taste as the hero. → Many health brands go too 'preachy' and lose mass appeal. Snackible avoids this trap. 👉Initially started as online-only, allowing for greater agility + experimentation with products, customer engagement. Health + Convenience is what Gen Z is looking for. Snackible nails the sweet spot - with the perfect balance of cost, availability, variety, and flavour. They sell products from ₹10 to ₹200. But here’s the twist → The ₹10 pack is the same product as the ₹200 one. Aditya says that QCOM has turned out to be the 'Holy Grail' providing a channel fit that was previously missing. Snackible has grown almost 500x in the last 12 months on QCOM alone, with 55% of revenue now coming from QCOM. Overall: Quick commerce (55%), Website (25%), B2B (20%). ⏭️India’s better-for-you snack segment surged post-COVID, and with QC now contributing over 40–50% of sales for niche FMCG brands, convenience is no longer a bonus.
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