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Vansh Khandelwal
Full Stack Web Devel... • 5m
Snapdeal, once a frontrunner in India’s e‑commerce market, faded after strategic missteps: lack of differentiation, an unfocused/unclear vision, dispersed resources, unrelated acquisitions and weak accountability. Its comeback centers on returning to core principles, deep consumer analysis targeting value‑seeking middle‑class shoppers, quality segmentation and stricter review-driven seller curation (promote top performers, delist low performers). Proposed shifts include a direct‑to‑consumer tilt for credibility and pricing, inventory for popular SKUs, faster cash flows, talent realignment and enhanced AI to personalize offers and convert impulse buys. Key takeaways: differentiate, enforce accountability, optimize people and tech.
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