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Vansh Khandelwal
Full Stack Web Devel...ย โขย 6m
Snapdeal, once a frontrunner in Indiaโs eโcommerce market, faded after strategic missteps: lack of differentiation, an unfocused/unclear vision, dispersed resources, unrelated acquisitions and weak accountability. Its comeback centers on returning to core principles, deep consumer analysis targeting valueโseeking middleโclass shoppers, quality segmentation and stricter review-driven seller curation (promote top performers, delist low performers). Proposed shifts include a directโtoโconsumer tilt for credibility and pricing, inventory for popular SKUs, faster cash flows, talent realignment and enhanced AI to personalize offers and convert impulse buys. Key takeaways: differentiate, enforce accountability, optimize people and tech.
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