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vishakha Jangir
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Set2Score • 3m
Anmasa, a Gurugram-based D2C grocery startup, has secured $1.1 million in pre-seed funding from Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, Indigram Lab, and angel investors. Founded in 2024 by Yatish Talvadia (ex-Milkbasket) and Shailendra Upadhyay (Veggie India), the company focuses on freshly processed staples such as customizable cold-pressed wheat flour, wood-pressed oils, spices, and dry fruits, with over 80 SKUs. Anmasa follows an omnichannel model with an experiential store in Gurugram and 90-minute online delivery, emphasizing transparency and freshness while staying independent of third-party quick-commerce platforms. The startup currently serves 2,000+ customers and reported 15% month-on-month growth between October 2024 and February 2025. With this funding, it plans to open 10–12 new outlets in Delhi-NCR. India’s branded staples market (~₹80,000 crore) and the booming e-grocery sector ($400B by 2030) provide Anmasa a strong growth opportunity as it targets premium, health-conscious consumers dissatisfied with mass-packaged brands.
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