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Ajay V
brand Designer • 26d
Every once in a while, a project comes along that doesn’t just challenge your skills but also reminds you why you love design in the first place. For me, Tandoori Trail was exactly that. From day one, I knew this wasn’t about creating a logo that only looked “good.” The real challenge was to craft an identity that could capture the story of authentic Indian street food, blended with the rich legacy of tandoori culture — but in a way that felt fresh, modern, and timeless. The final logo may appear clean and minimal at first glance but hidden within it are layers of depth and meaning that truly represent the brand’s journey. This is what makes it so special to me — it’s not just design for aesthetics, but design with purpose and connection. Seeing the brand come alive through this mark — bold, versatile, and meaningful — makes this one of my favorite projects to date
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