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Shriharsha Konda
•

Start.io - A Mobile Marketing and Audience Platform • 21h

The Publisher Paradox: Why LLMs Need Ads More Than We Think Publishers like tech blogs, news websites, etc. are losing traffic to ChatGPT. On the other hand AI companies are burning money on compute and are largely unprofitable with just 3% paying users. AI needs fresh content from publishers to stay smart, but it’s killing their economics. Without ads: 1. Publishers die → AI knowledge gets stale 2. AI stays subscription-only → 97% can’t access it With ads: 1. Publishers earn from AI using their knowledge 2. AI becomes free for billions 3. Content creation thrives Imagine this flow: 1. User asks AI about running shoes 2. AI provides helpful answer with contextual Nike placement 3. Revenue splits three ways: AI provider, content sources, and infrastructure 4. Publishers get paid even without clicks At FlowAds, we’re not just building ads for AI. We’re building the economic rails that keep human knowledge creation alive in the age of artificial intelligence. Because without publishers, AI is just an echo chamber recycling yesterday’s internet.

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