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🟠 Step 2: The Solution – Start Simple The mistake most founders make? Leading with shiny tech. “AI-powered X with blockchain for Y” = instant credibility killer. Reddit didn’t pitch tech. They pitched a simple, obvious solution: A platform where users could post content, vote on it, and build community-driven conversations. No bells. No whistles. Just the fastest path to solving the problem. 💡 Investor tip: Great startups are obsessed with the problem, not the tech. 🟡 Step 3: The Insight – The Real Differentiator - Here’s the unlock: investors fund insights, not just ideas. Reddit’s insight? Online behavior was shifting. People didn’t just want to consume static blogs or siloed forums, they wanted dynamic, anonymous, community-driven conversations. That clarity separated Reddit from every other forum/blog of the time. There are 5 types of unfair insights that make a pitch fundable: Founder Advantage – You’ve lived the pain. Market Advantage – Your space is growing 20%+ a year. Product Advantage – You’re not 10% better, you’re 10x better. Acquisition Advantage – You don’t need to burn cash to get users. Monopoly Advantage – Network effects make your product stronger with scale. 💡 Truth: No insight = no differentiation = no investor interest. 🚀 The Pitch Structure That Works Reddit didn’t have users or code. But they had a narrative investors couldn’t ignore: Problem → Solution → Insight That’s the storytelling framework early founders should steal. Not hype. Not jargon. Just clarity. 🔑 Takeaway What makes an idea fundable isn’t traction or tech, it’s how well you frame it. Reddit raised because: ✅ They chose a problem that mattered ✅ They kept the solution simple and clear ✅ They framed an insight that was non-obvious but inevitable Founders: Before your next pitch deck, ask yourself.. 👉 Am I solving a problem painful enough to matter? 👉 Is my solution the simplest possible wedge? 👉 Do I have an insight others haven’t spotted yet? That’s the difference between “come back later” and “here’s a term sheet.”