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Pulakit Bararia
Founder Snippetz Lab... • 24d
In 2005 indigo were the underdog with not a single plane in the skies. Now they control 52.7% of India's domestic market — more than the combined total of the next five airlines — and have been profitable for 10 consecutive years in one of the world's most brutal industries. Where others dispensed free entertainment and meals, Indigo provided customers what they truly required — a seat, space to stretch their legs, and punctuality. In an environment where most air travellers will take a ₹1,000 discounted ticket over a superior departure time, they knew the Indian traveller better than anyone else. a $6 billion order for 100 Airbus jets in bulk before ever carrying a single passenger. Purchased at what insiders estimated was as much as a 50% discount, then sold through a sale-and-leaseback arrangement for an immediate profit and no maintenance risk. That tied up cash, maintained low levels of debt, and facilitated rapid growth without draining capital. Their hub-and-spoke model allowed 38 planes to serve the same market share that required Kingfisher 66 planes with Lower fuel consumption, fuller flights, more convenient maintenance While others were bleeding when oil prices went from $76 to $132 a barrel in 2008, Indigo turned a ₹234 crore loss into an ₹82 crore profit — and then skyrocketed 400% to ₹480 crore the following year. They even stole 200–300 trained pilots from competitors in 6 months, saving crores of rupees in training expenses.
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