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Mehul Fanawala
ย โขย
The Clueless Companyย โขย 3m
Everyone told us not to use a negative word in our brand name. We built our brand around it instead. Every single time Manasi and I get on a call, whether itโs with a lead, a partner, or just someone curious, we almost always hear the same thing: โWe love your brand name.โ The very next question? โSoโฆ how did you come up with it?โ And just like that, the conversation starts on a high note. The ice is broken. The call flows easier. We end up smiling more. They lean in more. Some even told us they liked it so much, they checked if the trademark was available, because they wanted to use it themselves. (Spoiler: nope, weโve got it locked down for โThe Clueless Companyยฎโ ๐) Now, hereโs the funny part. โCluelessโ is technically a negative word. But for us, itโs always worked in our favor. Because the truth is, every founder, every leader, and every team starts off a little clueless. We did too. And instead of hiding that, we owned it. We built a brand that wears curiosity and humility as a badge of honour. In fact, one of the best things thatโs ever happened to Manasi and meโฆ is our brand name. Weโre ridiculously proud of it. And the biggest lesson? Sometimes the thing that seems like a weaknessโฆ becomes your most powerful strength if you own it completely.
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