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𝗕𝗮𝗰𝗸 𝗶𝗻 𝟮𝟬𝟭𝟲, 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝘀𝗽𝗼𝘁𝘁𝗲𝗱 𝗮 𝗯𝗶𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: People were spending more time scrolling than watching. That killed engagement—and made users quit faster. 𝗧𝗵𝗲 𝗶𝘀𝘀𝘂𝗲? Not the content. The problem was the thumb

The amount of time Varun Mayya changes his YouTube thumbnails after a new upload is crazy. He has an automated system setup, that tracks the views and adjust the thumbnails accordingly, kind of like A/B testing.

That's basically every big creator do..