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In 2025, AI isnโt just a buzzword โ itโs actively changing how pharma connects with doctors, patients, and even sales teams. Hereโs how leading pharma companies are using AI right now: ๐น Predictive Analytics for drug demand & sales forecasting ๐น Chatbots to answer HCP & patient queries 24/7 ๐น Personalized Content delivery based on digital behavior ๐น Medical Rep Assistance via AI-powered CRMs Whether youโre a pharma brand or startup, adopting digital strategies early gives you a competitive edge. Stay tuned to Medescalate for more real-world insights, tools, and trends that pharma marketers actually use. #PharmaMarketing #DigitalPharma #AIMarketing #PharmaIndia #Medescalate #PharmaDigitalTransformation
Hey I am on Medialย โขย 4h
Myth: โDoctors are too busy for online content.โ Truth: 83% of HCPs in India use digital platforms to learn about new drugs, access medical updates, and even engage with brands. Where they spend time: ๐น LinkedIn ๐น Google Search ๐น Online Journals
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Pharma marketing isnโt just about being present everywhere โ itโs about being strategic everywhere. Thatโs where Omnichannel Marketing comes in. It ensures every touchpoint โ doctor emails, patient SMS, LinkedIn ads, or reps on the ground โ works to
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๐ Whatโs the actual ROI of our HCP engagement strategy? Despite multimillion-dollar investments in omnichannel HCP engagementโfrom webinars to WhatsApp to rep-triggered campaignsโmany pharma companies struggle to answer one fundamental question: Wha
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