Business Analyst & D... • 1m
👉 What’s the actual ROI of our HCP engagement strategy? Despite multimillion-dollar investments in omnichannel HCP engagement—from webinars to WhatsApp to rep-triggered campaigns—many pharma companies struggle to answer one fundamental question: What's the overall ROI? The challenge isn’t a lack of data. It’s the absence of analysis, standardisation, and business interpretation. That’s where business analysts come in. The Use Case: Pharma’s Fragmented HCP Engagement Landscape In one case I worked on, a leading pharmaceutical company was engaging multiple marketing agencies across Pain Management, Gastroenterology, ENT, Neurological Health, and Mental Wellness. Each agency provided monthly engagement data—emails opened, webinars attended, clicks generated. The problem? • No standard KPIs • No centralised dashboard • No brand-level or channel-level ROI insight • No clear link between HCP engagement and prescription behaviour Outcome of the problem? • Senior management was flying blind. • The Product Management Team couldn't optimise strategy, and budget decisions were based on intuition, not intelligence. Recommended Solution: HCP Engagement Analytics Framework, you can consider #Pharmamarketing #HCPEngagement #RXproductmarketing #businessanalystinpharma #digitalmarketing
Business Analyst & D... • 1m
Have you ever calculated the Minshare of your brand? Mind share refers to the degree of awareness, recall, and preference your brand holds in the minds of your target audience. #rxmarketing #pharmaIndustry #HCPEngagement #Pharmamarketing #pharmace
See MoreTweakBuzz makes you ... • 1d
Master Social Media Management with AI Tools and Smart Scheduling In today's digital age, managing multiple social media platforms can feel like a full-time job. But what if AI could do most of the heavy lifting for you? Welcome to the future of soc
See MoreHey I am on Medial • 20d
Hay I am Pushpender kumar from delhi..I have been working as an event planner for the last 5 years. I can create the potential of a big company with your experience...but no funding no management no team If anyone wants to discuss this then they can
See MoreSeamless Care, Empow... • 11m
What are the necessary tools for social media manager ? ➡️ Content Creation Tools: Canva, Adobe Spark for designing posts. Scheduling Tools: Buffer, Hootsuite for planning and automating posts. Analytics Tools: Sprout Social, Google Analytics fo
See MoreHey I am on Medial • 1y
No scrutiny of Sequoia India. Can someone tell me why there was no scrutiny of Sequoia India? One of the largest and the most prestigious funds exits one the most promising economies of the world due to poor management and below par due diligence. O
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