Back

Deepika Rallapalli

Business Analyst & D... • 1m

👉 What’s the actual ROI of our HCP engagement strategy? Despite multimillion-dollar investments in omnichannel HCP engagement—from webinars to WhatsApp to rep-triggered campaigns—many pharma companies struggle to answer one fundamental question: What's the overall ROI? The challenge isn’t a lack of data. It’s the absence of analysis, standardisation, and business interpretation. That’s where business analysts come in. The Use Case: Pharma’s Fragmented HCP Engagement Landscape In one case I worked on, a leading pharmaceutical company was engaging multiple marketing agencies across Pain Management, Gastroenterology, ENT, Neurological Health, and Mental Wellness. Each agency provided monthly engagement data—emails opened, webinars attended, clicks generated. The problem? • No standard KPIs • No centralised dashboard • No brand-level or channel-level ROI insight • No clear link between HCP engagement and prescription behaviour Outcome of the problem? • Senior management was flying blind. • The Product Management Team couldn't optimise strategy, and budget decisions were based on intuition, not intelligence. Recommended Solution: HCP Engagement Analytics Framework, you can consider #Pharmamarketing #HCPEngagement #RXproductmarketing #businessanalystinpharma #digitalmarketing

Reply
4

More like this

Recommendations from Medial

Deepika Rallapalli

Business Analyst & D... • 1m

Have you ever calculated the Minshare of your brand? Mind share refers to the degree of awareness, recall, and preference your brand holds in the minds of your target audience. #rxmarketing #pharmaIndustry #HCPEngagement #Pharmamarketing #pharmace

See More
Reply
1
8

Rosy

# Digital Marketing ... • 7m

How Digital Marketing Agencies in Bangalore Drive ROI Digital marketing agencies in Bangalore help businesses maximize their ROI by crafting tailored strategies that boost online visibility, engagement, and conversions. With expertise in SEO, PPC, a

See More
Reply
14
Image Description
Image Description

Inovbiz Studio

Inspire. Innovate. S... • 5m

Business Tips #1 Why most Business fall in the first year? 1. Lack of market research 2. Poor cash flow management 3. No strong online presence

3 Replies
3

Tweak Buzz

TweakBuzz makes you ... • 1d

Master Social Media Management with AI Tools and Smart Scheduling In today's digital age, managing multiple social media platforms can feel like a full-time job. But what if AI could do most of the heavy lifting for you? Welcome to the future of soc

See More
Reply
1

A Yaswanth

Hey I am on Medial • 3m

How about creating hospital management that will be completely managed by Ai agents, no headache for staff and for doctors ai agent will be helping as a third eye and helps medical stores in hospitals to manage their stock and for management analysin

See More
Reply
3
Image Description
Image Description

Pushpender Kumar

Hey I am on Medial • 20d

Hay I am Pushpender kumar from delhi..I have been working as an event planner for the last 5 years. I can create the potential of a big company with your experience...but no funding no management no team If anyone wants to discuss this then they can

See More
2 Replies
1
5
Image Description
Image Description

Himakshi Joshi

Seamless Care, Empow... • 11m

What are the necessary tools for social media manager ? ➡️ Content Creation Tools: Canva, Adobe Spark for designing posts. Scheduling Tools: Buffer, Hootsuite for planning and automating posts. Analytics Tools: Sprout Social, Google Analytics fo

See More
3 Replies
3
6
Image Description
Image Description

Ganesh Matole

Learner & Tech enthu... • 1y

Does india really need wealth management firms? The no of ultra high income Indians is quite low as compared to countries like USA so what do you people think is the JV really needed? What's your opinions!

4 Replies
4

Harish Kumar

Training Consoler • 3d

Future of Communication skills in Business Management - Ed11 The future of communication skills in business management emphasizes adaptability, empathy, and tech-savvy interactions. Leaders must master clear, concise messaging, active listening, and

See More
Reply
4

Download the medial app to read full posts, comements and news.