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Deepika Rallapalli
Business Analyst & D... • 4d
👉 What’s the actual ROI of our HCP engagement strategy? Despite multimillion-dollar investments in omnichannel HCP engagement—from webinars to WhatsApp to rep-triggered campaigns—many pharma companies struggle to answer one fundamental question: What's the overall ROI? The challenge isn’t a lack of data. It’s the absence of analysis, standardisation, and business interpretation. That’s where business analysts come in. The Use Case: Pharma’s Fragmented HCP Engagement Landscape In one case I worked on, a leading pharmaceutical company was engaging multiple marketing agencies across Pain Management, Gastroenterology, ENT, Neurological Health, and Mental Wellness. Each agency provided monthly engagement data—emails opened, webinars attended, clicks generated. The problem? • No standard KPIs • No centralised dashboard • No brand-level or channel-level ROI insight • No clear link between HCP engagement and prescription behaviour Outcome of the problem? • Senior management was flying blind. • The Product Management Team couldn't optimise strategy, and budget decisions were based on intuition, not intelligence. Recommended Solution: HCP Engagement Analytics Framework, you can consider #Pharmamarketing #HCPEngagement #RXproductmarketing #businessanalystinpharma #digitalmarketing
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