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Abhinab Pattjoshi
UX without users is ... • 10d
Design is not subjective; it is strategic: While prototyping for this theme park, gamification includes a narrative structure, exploring both offline and online routes for visitors. The goal is not only to engage them but also to retain their interest, which is a challenge. According to the desk research done by me and my co-researcher, we found a lot of academic data that led us to explore other theme parks around the world. We identified patterns that could familiarly resolve this issue. However, when we conducted cultural probing at our local theme park, we encountered a unique challenge: why social proof was not important for our target audience. This was indeed a wow moment. Based on this, we are now shifting from our original solution of social proof and social learning to focusing on limited reliability and community building. We are also looking for additional barriers and drivers within the Indian context, based on our cultural probing. So, the entire story and research process are crucial. Please do not dismiss this process because you think you know everything about your customer or because you see it as a waste of time. A wrong solution can lead to solving the wrong problem, which may cause drops in engagement and customer dissatisfaction. I design as well as research, and I understand how important it is to design holistically rather than in parts.
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