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18 || enterpreneur • 4m

Transportation Strategy Short Hauls (≤ 100 km): Pods mounted on a local chassis make direct road trips from farm clusters to nearby towns. Regional Moves (200–1,000 km): Entire pods are loaded onto flat‑rack rail wagons for overnight transit; no need to unload produce. Empty pods return on the same service. Last‑Mile Delivery: Once the pod arrives, local bike couriers deliver orders within 10 minutes to restaurants, shops, or subscription customers—preserving absolute freshness. Product and Cost Details Pod Cost: ₹5 lakhs per unit (used container retrofit). Storage Fee: Farmers pay after sale, roughly ₹2–4 per kg per day. Commission: 2–3% of the sale value, also deducted post­transaction.

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